About the workshop
Every successful public leader is a master of the art of communication. Whether we like it or not, effective communication with key audiences, using a variety of tools, is one of the key tests for leaders. We judge our leaders on their ability to articulate their mission, educate and inspire, and build a rapport with audiences.
This intensive skills-based workshop is designed to give leaders in the public realm the key insights and skills they need to thrive in the modern media age. We will use immersive learning techniques to give you practical tools and skills to use at work. The workshop is a hands-on, lively, stimulating and tailored experience, with case studies, visits, role-plays and professional feedback and guidance. You will end the week with renewed confidence, solid determination and new abilities to succeed.
What the workshop will cover
• The art of storytelling, crafting a narrative and how to apply storytelling techniques in public institutions
• How to craft and deliver compelling, memorable and effective speeches in a variety of settings, from board rooms to stadiums
• How to deliver a message on radio and television, and to prepare spokespeople for tough interviews, including filming and playback
• How to write like a journalist, including scripts, news releases, social media and articles.
How participants will benefit
The workshop will:
• Develop your knowledge of how leaders in the public eye use a range of techniques to communicate, shape opinion and drive behaviour change
• Help you to learn transferable personal skills for use at work, in your current and future roles
• Develop your skills to speak, persuade, answers questions and stay on message in challenging situations
• Benchmark and stress-test your own skills set, identify areas for improvement and recognise where new skills should be developed.